Corporate Strategy Analysis and Applicability to the Banking Sector

Autor: Sven Janssen
Rok vydání: 2009
Předmět:
Zdroj: British and German Banking Strategies ISBN: 9781349306008
Popis: At the outset of this chapter, the political and military roots of contemporary strategic thinking are elaborated. The relevance of literature on military-diplomatic strategy for modern corporate management is recognised by various contemporary management academics from different schools of thought (Quinn, 1980; Whittington, 1993; Mintzberg et al., 1998; Porter, 1998; Grant, 2002). Therefore, a concise tour historique should facilitate an understanding of what Whittington calls the “classical school” of strategic management (Whittington, 1993).
Databáze: OpenAIRE