Reputation and international technology transfer: a comparative study of Japanese, European and American corporations in Korea

Autor:	Jai-June Kim, Jai-Beom Kim
Rok vydání:	2000
Předmět:	Marketing business.industry media_common.quotation_subject Opportunism Technology transfer International trade Business and International Management business Finance Period (music) Reputation media_common
Zdroj:	International Business Review. 9:613-624
ISSN:	0969-5931
DOI:	10.1016/s0969-5931(00)00022-6
Popis:	We have compared the licensing agreements of Korean firms with Japanese, North American and European (British and Continental European) licensors. In view of contract length, Continental Europeans and North Americans show longer period than Japanese and British. Considering the brand accompanying the technology licensing, we can observe a difference between the Anglo-American countries and the others. The outcome corresponds with the existing literature that opportunism is greater in the Anglo-Saxon culture than elsewhere.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::8078646ea7f5eaeff4f61ac765f00ced https://doi.org/10.1016/s0969-5931(00)00022-6 Zobrazit plný text záznamu Full Text from ScienceDirect