| Autor: |
Martti Laaksonen, Saara Hyvönen, Tapani Rytkönen, Kristian Möller, Mai Anttila |
| Rok vydání: |
2015 |
| Předmět: |
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| Zdroj: |
Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169422 |
| DOI: |
10.1007/978-3-319-16943-9_88 |
| Popis: |
The Finnish academic marketing research and the marketing research made in practice can be clearly distinguished. However, there are many efforts to narrow the gap and marketing information systems are emerging which constitute a positive factor in the use of analytical marketing models and methodology in business decisions. The use of marketing concept in extending to the areas of of industrial marketing, marketing of services and nonprofit and government marketing. There is also a growing interest in strategic marketing planning. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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