CO-CREATION FRAMEWORK IN PROFESSIONAL SERVICE CONTEXT: TOWARD A PRAXIS MODEL
| Autor: | Sk. Kabir Ahmed, Md. Noor Un Nabi, S.M. Misbauddin, Farzana Akther |
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| Rok vydání: | 2022 |
| Zdroj: | Khulna University Studies. :xxx |
| ISSN: | 2789-2697 1563-0897 |
| DOI: | 10.53808/kus.2022.19.02.2201-mb |
| Popis: | Co-creation in service is essential through facilitating the coordination between customers and service providers. A holistic understanding of value co-creation in professional services can ensure the improvement of service experience. The objective of this paper is to form a praxis model of value co-creation in professional services. The authors performed a Systematic Review of Literature (SRL) by analyzing 113 research documents and articles on co-creation literature within the year range 1996-2021. The study assimilated the key considerations of co-creation in the professional service context. These led to the formation of a conceptual framework. This study identifies the roles of the actors in value co-creation and outlines the procedures for involving the customers. The paper also provides the inhibitors and enablers of co-creation. The study makes contribution to the existing literature by delineating the criteria and factors for co-creation in the professional service context. The praxis model of co-creation developed here could also be beneficial for the practitioners in improving service design. |
| Databáze: | OpenAIRE |
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