Marketing research in the planning and implementation of a project in the field of cryptocurrencies (ICO)
Jazyk: | ruština |
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Rok vydání: | 2021 |
Předmět: | |
DOI: | 10.18720/spbpu/3/2021/vr/vr21-4058 |
Popis: | ÐÐ°Ð½Ð½Ð°Ñ ÑабоÑа поÑвÑÑена вопÑоÑам ÑкономиÑеÑкой ÑÑÑноÑÑи кÑипÑовалÑÑ, ее возможнÑÑ Ð¿ÐµÑÑпекÑив внедÑÐµÐ½Ð¸Ñ Ð² плаÑежнÑÑ ÑиÑÑемÑ, а Ñакже ÑиÑки и ÑгÑозÑ, коÑоÑÑе возникаÑÑ Ð´Ð»Ñ Ð½Ð°ÑионалÑной Ñкономики. ÐадаÑи, коÑоÑÑе ÑеÑалиÑÑ Ð² Ñ Ð¾Ð´Ðµ иÑÑледованиÑ: 1. УÑоÑниÑÑ Ð¿Ð¾Ð½ÑÑие кÑипÑовалÑÑÑ 2. ÐÑоанализиÑоваÑÑ ÑÐ¾Ð»Ñ Ð¼Ð°ÑкеÑинга пÑи оÑганизаÑии кÑипÑопÑоекÑа 3. ÐÑовеÑÑи анализ и оÑÐµÐ½ÐºÑ ÑÑÑекÑивноÑÑи маÑкеÑинговÑÑ Ð¸ÑÑледований пÑи ICO 4. РазÑабоÑаÑÑ Ð¸Ð½Ð²ÐµÑÑиÑионнÑй пÑÐ¾ÐµÐºÑ ICO 5. ÐÑедложиÑÑ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑ ÑекомендаÑий по ÑÐ½Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑиÑков ÐÑи ÑÑом обÑекÑом иÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑвлÑеÑÑÑ Ð¼Ð¸Ñовой ÑÑнок кÑипÑовалÑÑ, а пÑедмеÑом â маÑкеÑинговÑе иÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿Ñи ICO на миÑовом ÑÑнке кÑипÑовалÑÑ. ÐеÑÐ¾Ð´Ñ Ð¸ÑÑледованиÑ. ÐеÑодологиÑеÑкой оÑновой ÑвлÑеÑÑÑ ÑовокÑпноÑÑÑ Ð¼ÐµÑодов и пÑиемов наÑÑного познаниÑ, пÑименение коÑоÑÑÑ Ð¾Ð±ÑÑловлено оÑобенноÑÑÑми пÑавового ÑегÑлиÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑоÑеÑÑа обÑаÑÐµÐ½Ð¸Ñ ÐºÑипÑовалÑÑ Ð²Ð¾ вÑем миÑе и, в ÑаÑÑноÑÑи, в РоÑÑии. Ð ÑооÑвеÑÑÑвии Ñ Ð¿Ð¾ÑÑавленной Ñели и задаÑами в пÑоÑеÑÑе иÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±Ñли пÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ñ ÑледÑÑÑие обÑенаÑÑнÑе меÑодÑ: - СиÑÑемно-ÑÑÑÑкÑÑÑнÑй меÑод. ÐÑÐ¾Ñ Ð¼ÐµÑод бÑл пÑименен пÑи иÑÑледовании пÑакÑики пÑавового ÑегÑлиÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑоÑеÑÑа обÑаÑÐµÐ½Ð¸Ñ ÐºÑипÑовалÑÑ Ð·Ð°ÑÑбежнÑми ÑÑÑанами: анализе ноÑмаÑивно пÑавовÑÑ Ð°ÐºÑов, обÑÑаев делового обоÑоÑа и дÑ. ÐÑо позволило ÑÑоÑмиÑоваÑÑ Ð¿ÑедÑÑавление о ÑоÑÑоÑнии деÑÑелÑноÑÑи в данной оÑÑаÑли в миÑе, опÑеделиÑÑ Ð¾ÑновнÑе Ð¿Ð¾Ð´Ñ Ð¾Ð´Ñ Ðº ÑÐ°ÐºÐ¾Ð¼Ñ ÑегÑлиÑованиÑ. - ÐеÑод ÑинÑеза бÑл иÑполÑзован пÑи ÑоÑмÑлиÑовании опÑеделение понÑÑÐ¸Ñ Â«ÐºÑипÑовалÑÑа», а именно на оÑнове иÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÐµÐµ пÑизнаков бÑло ÑÑоÑмиÑовано ÑооÑвеÑÑÑвÑÑÑее опÑеделение, ÑодеÑжаÑее вÑе иÑÑледованнÑе аÑпекÑÑ This work is devoted to the economic essence of cryptocurrencies, its possible prospects for implementation in the payment system, as well as the risks and threats that arise for the national economy. Tasks that were solved in the course of the study: 1. Clarify the concept of cryptocurrency 2. Analyze the role of marketing in the organization of a crypto project 3. Analyze and evaluate the effectiveness of market research in the ICO 4. Develop an ICO investment project 5. Offer a set of recommendations for risk reduction At the same time, the object of the study is the global cryptocurrency market, and the subject is marketing research in the ICO on the global cryptocurrency market. Research methods. The methodological basis is a set of methods and techniques of scientific knowledge, the use of which is due to the peculiarities of the legal regulation of the process of circulation of cryptocurrencies around the world and, in particular, in Russia. In accordance with the set goal and objectives, the following general scientific methods were used in the research process: - System-structural method. This method was used in the study of the practice of legal regulation of the process of circulation of cryptocurrencies by foreign countries: analysis of regulatory legal acts, business practices, etc. This allowed us to form an idea of the state of activity in this industry in the world, to determine the main approaches to such regulation. - The synthesis method was used in the formulation of the definition of the concept of "cryptocurrency", namely, on the basis of the study of its features, the corresponding definition was formed, containing all the studied aspects. |
Databáze: | OpenAIRE |
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