MODELO MULTIDIMENSIONAL PARA MEDIR EL DESARROLLO Y ÉXITO DE LA GESTIÓN DE LAS RELACIONES CON CLIENTES EN LAS EMPRESAS INDUSTRIALES

Autor:	Raquel Florez Lopez, Juan Manuel Ramon Jeronimo
Rok vydání:	2014
Předmět:	business.industry Business administration Value (economics) General Engineering Philosophy of business Customer relationship management business Management
Zdroj:	DYNA INGENIERIA E INDUSTRIA. 89:260-262
ISSN:	1989-1490
DOI:	10.6036/6933
Popis:	The Managing Customer Relations (Customer Relationship Management or CRM ) is a business philosophy that has developed strongly in recent years, based on the combination of strategy and technology to establish, develop and improve relationships with customers, with the objective of maximizing the value generated, trust and cooperation thereof.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::7f68016229682962684751a6e8944e3f https://doi.org/10.6036/6933 Zobrazit plný text záznamu