How the country of origin cue affects consumer preference in the case of ecological products: an empirical study in two developing countries
| Autor: | Mohamed Akli Achabou, Sihem Dekhili, Mohamed Hamdoun |
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| Rok vydání: | 2021 |
| Předmět: | |
| Zdroj: | Journal of Strategic Marketing. :1-17 |
| ISSN: | 1466-4488 0965-254X |
| DOI: | 10.1080/0965254x.2021.2004207 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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