Organization of production and trading activities of restaurant at the address: St. Petersburg, st. Sadovaya, 8/7
| Jazyk: | ruština |
|---|---|
| Rok vydání: | 2022 |
| Předmět: | |
| DOI: | 10.18720/spbpu/3/2022/vr/vr22-3434 |
| Popis: | Ð ÑабоÑе вÑполнено маÑкеÑинговое обоÑнование Ð½ÐµÐ¾Ð±Ñ Ð¾Ð´Ð¸Ð¼Ð¾ÑÑи пÑоекÑиÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑеÑÑоÑана кÑÑ Ð½Ð¸ по Ð·Ð°Ð´Ð°Ð½Ð½Ð¾Ð¼Ñ Ð°Ð´ÑеÑÑ: опÑеделена ÑÐµÐ»ÐµÐ²Ð°Ñ Ð°ÑдиÑоÑиÑ, пÑоанализиÑÐ¾Ð²Ð°Ð½Ñ Ð¾ÑновнÑе конкÑÑенÑÑ Ð¸ ÑазÑабоÑана конÑепÑиÑ. ÐолиÑеÑÑво меÑÑ Ð² ÑеÑÑоÑане ÑоÑÑÐ°Ð²Ð¸Ñ 75, Ñежим ÑабоÑÑ â Ñ 11:00 до 23:00 ÑаÑов. РазÑабоÑано Ð¼ÐµÐ½Ñ Ð¸ пÑоизводÑÑÐ²ÐµÐ½Ð½Ð°Ñ Ð¿ÑогÑамма ÑеÑÑоÑана Ñ ÑÑеÑом ÑпеÑиализаÑии. ÐÑопÑÑÐºÐ½Ð°Ñ ÑпоÑобноÑÑÑ ÑеÑÑоÑана ÑоÑÑавлÑÐµÑ 486 Ñеловек в денÑ, колиÑеÑÑво ÑеализÑемÑÑ Ð±Ð»Ñд â 1628. ÐÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½Ñ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸ÑеÑкие ÑаÑÑеÑÑ Ð¾Ð±Ð¾ÑÑдованиÑ, ÑаÑÑÑиÑÐ°Ð½Ñ Ð¿Ð»Ð¾Ñади оÑновнÑÑ Ð¿Ð¾Ð¼ÐµÑений ÑеÑÑоÑана. С ÑÑеÑом дейÑÑвÑÑÑего плана аÑендÑемого помеÑÐµÐ½Ð¸Ñ Ð¿Ð»Ð¾ÑадÑÑ 350 м2. РазÑабоÑано планиÑовоÑное ÑеÑение ÑеÑÑоÑана. ÐпÑеделена оÑганизаÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÑÑÑкÑÑÑа пÑедпÑиÑÑиÑ, ÑоÑÑавлено ÑÑаÑное ÑаÑпиÑание и ÑазÑабоÑан двÑÑ Ð½ÐµÐ´ÐµÐ»ÑнÑÑ Ð³ÑаÑик вÑÑ Ð¾Ð´Ð° на ÑабоÑÑ Ð´Ð»Ñ 36 ÑоÑÑÑдников ÑеÑÑоÑана. СоÑÑÐ°Ð²Ð»ÐµÐ½Ñ Ð´Ð¾Ð»Ð¶Ð½Ð¾ÑÑÐ½Ð°Ñ Ð¸Ð½ÑÑÑÑкÑÐ¸Ñ Ð½Ð° поваÑа, ÑÑандаÑÑ Ð½Ð° пÑоÑедÑÑÑ Ð¿Ñиема заказа и ÑпиÑок поÑенÑиалÑнÑÑ Ð¿Ð¾ÑÑавÑиков. РазÑабоÑÐ°Ð½Ñ Ð¼ÐµÑопÑиÑÑÐ¸Ñ Ð¿Ð¾ обеÑпеÑÐµÐ½Ð¸Ñ Ð±ÐµÐ·Ð¾Ð¿Ð°ÑноÑÑи деÑÑелÑноÑÑи пÑоекÑиÑÑемого пÑедпÑиÑÑиÑ. ÐпÑÐµÐ´ÐµÐ»ÐµÐ½Ñ Ð¾ÑновнÑе ÑкономиÑеÑкие показаÑели деÑÑелÑноÑÑи ÑеÑÑоÑана за год. ÐнвеÑÑиÑионнÑе Ð²Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ Ð² пÑедпÑиÑÑие ÑоÑÑавлÑÑÑ 6430,19 ÑÑÑ. ÑÑблей. СÑок окÑпаемоÑÑи â 2,6 леÑ. The paper provides a marketing justification for the need to design a kitchen restaurant at a given address: the target audience is determined, the main competitors are analyzed, and a concept is developed. The number of seats in the restaurant will be 75, the opening hours will be from 11:00 to 23:00. The menu and the production program of the restaurant were developed taking into account specialization. The capacity of the restaurant is 486 people per day, the number of dishes sold is 1628. Technological calculations of equipment were made, the areas of the main premises of the restaurant were calculated. Taking into account the current plan of the leased premises with an area of ââ350 m2. A planning solution for the restaurant has been developed. The organizational structure of the enterprise was determined, the staffing table was drawn up and a two-week schedule for going to work for 36 restaurant employees was developed. A job description for a cook, a standard for the order acceptance procedure and a list of potential suppliers were drawn up. Measures have been developed to ensure the safety of the activity of the projected enterprise. The main economic indicators of the restaurant's activity for the year are determined. Investments in the enterprise amount to 6430.19 thousand rubles. The payback period is 2,6 years. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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