Persuasive propaganda during the 2015 Argentine Ballotage

Autor:	Sebastian Galiani, Ernesto Schargrodsky, Rafael Di Tella
Rok vydání:	2021
Předmět:	Treatment and control groups Economics and Econometrics Persuasion Politics Government Presidential election media_common.quotation_subject Voting Political science Advertising Two-round system Preference media_common
Zdroj:	Journal of Comparative Economics. 49:885-900
ISSN:	0147-5967
Popis:	We study a propaganda campaign sponsored by the Argentine government against the main political challenger in the days preceding the 2015 runoff presidential election. Subjects in the treatment group watched an “ad” that had been aired during soccer transmissions as part of this campaign. They were then asked about their vote intentions. Relative to subjects in the control group, their declared preference for the challenger drops by 6.5 percentage points for a persuasion rate of 11.2%. We find no effects of the three types of defenses employed by the challenger (a positive message unrelated to the “ad”, a reply to the accusations in the “ad”, and a counter-attack). The propaganda effect is driven by women.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::7f2ab7fa28ef5f00cc9a4a20f4b0d810 https://doi.org/10.1016/j.jce.2021.04.007 Zobrazit plný text záznamu Full Text from ScienceDirect