Impression Formation in Computer-Mediated Communication Revisited

Autor: Philip J. Dunham, Jeffrey T. Hancock
Rok vydání: 2001
Předmět:
Zdroj: Communication Research. 28:325-347
ISSN: 1552-3810
0093-6502
DOI: 10.1177/009365001028003004
Popis: Following either a text-based, synchronous computer-mediated conversation (CMC) or a face-to-face dyadic interaction, 80 participants rated their partners' personality profile. Impressions were assessed in terms of both their breadth (the comprehensiveness of the impression) and intensity (the magnitude of the attributions). Results indicated that impressions formed in the CMC environment were less detailed but more intense than those formed face-to-face. These data provide support for theories that, in addition to acknowledging the unique constraints and characteristics of CMC, consider the cognitive strategies and heuristics involved in the impression formation process. The differential impact of a text-based medium on trait-specific impressions (e.g., extraversion, neuroticism) is also discussed in the context of a cross-modal approach to impression formation.
Databáze: OpenAIRE