Qualified Health Claims on Package Labels

Autor:	Paula Fitzgerald Bone, Karen Russo France
Rok vydání:	2009
Předmět:	Marketing Food and drug administration Economics and Econometrics Actuarial science Health claims on food labels Content analysis business.industry Consumer information Medicine Business and International Management business Scientific evidence
Zdroj:	Journal of Public Policy & Marketing. 28:253-258
ISSN:	1547-7207 0743-9156
DOI:	10.1509/jppm.28.2.253
Popis:	Qualified health claims arising from the landmark 1999 Pearson v. Shalala ruling were predicted to be in widespread use, either filling an important consumer information void or misleading the masses. Yet the results from the current content analysis, which examines more than 1200 instances in which qualified health claims could have been made, reveal that qualified health claims are relatively uncommon on product packages. Indeed, these claims are less common than their consumer-equivalent structure–function claims and are significantly overshadowed by structure–function claims for which little scientific evidence exists.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::7e84a25dbdd19caeb49da6402086c465 https://doi.org/10.1509/jppm.28.2.253 Zobrazit plný text záznamu Plný text ve formátu PDF