The Customer Learning Curve: Creating Profits from Marketing Chaos20052Karl Hellman and Ardis Burst. The Customer Learning Curve: Creating Profits from Marketing Chaos. Mason, Ohio: Thomson/South‐Western Educational Publishing 2004. , ISBN: 0‐324‐22667‐5 $39.95

Autor:	Charles McMellon
Rok vydání:	2005
Předmět:	Marketing Return on marketing investment Marketing management Digital marketing business.industry Management of Technology and Innovation Marketing effectiveness Business marketing business Marketing research Marketing strategy Relationship marketing
Zdroj:	Journal of Product & Brand Management. 14:348-350
ISSN:	1061-0421
DOI:	10.1108/10610420510616395
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::7e81c8ddb279a2102384ed68fd0a18aa https://doi.org/10.1108/10610420510616395 Zobrazit plný text záznamu