The Impact of the CSR-Embedded Crisis Response: The Role of Values Congruence between Leadership Styles and CSR Motives

Autor:	Jeesun Kim, Chang Dae Ham, Hyun Jee Oh
Rok vydání:	2021
Předmět:	Transformational leadership Transactional leadership Strategy and Management Communication Congruence (manifolds) Leadership style Corporate social responsibility Proposition Crisis response Psychology Social psychology
Zdroj:	Management Communication Quarterly. 36:92-123
ISSN:	1552-6798 0893-3189
DOI:	10.1177/08933189211025322
Popis:	Grounded in the values congruence proposition, this study examined the interplay between leadership styles and corporate social responsibility (CSR) motives in different crisis contexts. The results of a 2 (crisis type) × 2 (leadership style) × 2 (CSR motives) between-subjects experiment showed that the congruent combination of leadership styles and CSR motives maximized the insulating effect of CSR practice but only when the crisis type was victim. In a victim crisis, utilizing intrinsic CSR motives gained greater word-of-mouth intention and purchase intention when combined with transformational leadership than with transactional leadership. In a preventable crisis, the positive effect of values congruence disappeared and even backfired. More specifically, the congruence between transactional leadership and extrinsic CSR motives amplified the negative impact of a crisis. Theoretical and practical implications are discussed.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::7e5d37b595a89bdcd4691cd50502e2ff https://doi.org/10.1177/08933189211025322 Zobrazit plný text záznamu