Revisiting the ‘concentration vs spreading debate’: perceived risk and strategic flexibility in decision-making following an unanticipated environmental market disruption
| Autor: | James M. Crick, Dave Crick |
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| Rok vydání: | 2021 |
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| Zdroj: | Journal of Strategic Marketing. :1-29 |
| ISSN: | 1466-4488 0965-254X |
| Popis: | Managing risk is an important aspect of owner-managers’ decision-making; however, the impact of major environmental market disruptions remains largely under-researched. Underpinned by an effectuati... |
| Databáze: | OpenAIRE |
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