Business-to-business social exchange relationship beyond trust and commitment
| Autor: | Haemoon Oh, Miyoung Jeong |
|---|---|
| Rok vydání: | 2017 |
| Předmět: |
business.industry
Strategy and Management 05 social sciences Destination management Public relations Business-to-business Business relationship management Social exchange theory Tourism Leisure and Hospitality Management 0502 economics and business Enterprise relationship management 050211 marketing Business Marketing 050203 business & management |
| Zdroj: | International Journal of Hospitality Management. 65:115-124 |
| ISSN: | 0278-4319 |
| DOI: | 10.1016/j.ijhm.2017.06.004 |
| Popis: | • Extended social exchange theory in application to the business to business relationship between destination management companies and meeting planners. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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