Effects of interface design factors on affective responses and quality evaluations in mobile applications
| Autor: | Tillmann Neben, Klarissa Chang, Upasna Bhandari, Wen Yong Chua |
|---|---|
| Rok vydání: | 2017 |
| Předmět: |
business.industry
media_common.quotation_subject 05 social sciences Perspective (graphical) Usability Affect (psychology) Arousal Human-Computer Interaction Arts and Humanities (miscellaneous) Originality Perception 0502 economics and business 050211 marketing 0501 psychology and cognitive sciences Quality (business) Interface design business Psychology Social psychology 050107 human factors General Psychology media_common Cognitive psychology |
| Zdroj: | Computers in Human Behavior. 72:525-534 |
| ISSN: | 0747-5632 |
| Popis: | Through this study we examined the effects of design factors, namely balance and originality on users' affective responses and subsequent quality evaluations. We effectively manipulated balance and originality to see how it independently and together affects two sub dimensions of emotions i.e. arousal and valance. After this we evaluated the impact of this affective response on pragmatic and hedonic quality perceptions. Experimental results confirmed a significant impact of design factors on emotions and quality perceptions. Usability studies can have a better understanding of how design influences user decision-making. It breaks the efficiency perspective further which has heavily shadowed human computer studies and suggests that affect is equally if not more important when it comes to having desired user reactions from app design. Affective responses are induced by design based factors like visual aesthetics.Arousal is significant in understanding the link between aesthetics and quality.Objective and subjective measurements are necessary for capturing emotions. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|
Full Text from ScienceDirect