| Popis: |
“There’s no playbook for this.” That’s what CEO Michael Lynton told Associated Press following a devastating cyberattack that crippled Sony’s computers, stole its data and nearly scuppered the release of its controversial movie, The Interview. Stories like this should serve as a wake-up call to all managers, no matter if they are in the media and entertainment industry or not. But the response should not be one of hand-wringing, hoping and praying your company won’t be next. There are actions you can take so that you do have a playbook—not just for eventualities like a cyberattack but to envisage your future business environment more clearly so that you make better strategic choices. Scenario planning, the subject of this chapter, is a helpful way of future-proofing your business. |
