Click, click, ad: the proportion of relevant (vs. irrelevant) ads matters when advertising within paginated online content
| Autor: | Anastasia Kononova, Kristen Lynch, Eunsin Joo, Wonkyung Kim |
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| Rok vydání: | 2020 |
| Předmět: | |
| Zdroj: | International Journal of Advertising. 39:1031-1058 |
| ISSN: | 1759-3948 0265-0487 |
| Popis: | Applying the ad-context congruence framework, priming theory, and associative network of memory model, two experimental studies (N1 = 445; N2 = 449) investigated the effects of displaying different... |
| Databáze: | OpenAIRE |
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