Exploring Online Apparel Shopping Satisfaction on Sizing and Fit for Malaysian Children

Autor:	Suriyati Harun, Mohd Hafizul Ismail, Nurashikin Saaludin
Rok vydání:	2018
Předmět:	Consumer confusion Upper body business.industry Bust General Earth and Planetary Sciences The Internet Marketing business Clothing Lower income Sizing Purchasing General Environmental Science
Zdroj:	Asia Proceedings of Social Sciences. 2:95-99
ISSN:	2663-6638 2663-662X
DOI:	10.31580/apss.v2i4.348
Popis:	The advancement for the internet facilities have encouraged the the proliferation of online shopping especially apparel segments in Malaysia. Apparel are not only for basic neccessity but also as a trendy fashion as well. Meeting an appropriate sizing and comfortable apparel are the most important elements for consideration of purchasing. This study has determined the uncertainty problem on sizing and fit of apparel for Malaysian children from the perceptive of parents or guardians. Girth and length were identified as a good key dimensions measurement. Height and bust and, height and waist were used to measure upper body and lower body respectively. Analysis of variance (ANOVA) has proved that higher income households had greater discrepancies with respect to satisfaction levels items than lower income household. Different apparel sizing system by brands and manufacturers could lead to consumer confusion and dissatisfaction in shopping via online.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::7d40080ee964e4807ec6c4a63e931f9e https://doi.org/10.31580/apss.v2i4.348 Zobrazit plný text záznamu