Service-driven social community and its relation to well-being
| Autor: | Cindy Yunhsin Chou, Soe-Tsyr Yuan |
|---|---|
| Rok vydání: | 2015 |
| Předmět: |
business.industry
Service delivery framework Strategy and Management Community organization Service design media_common.quotation_subject Public relations Service provider Transformative learning Conceptual framework Management of Technology and Innovation Sociology business Empowerment Competence (human resources) media_common |
| Zdroj: | The Service Industries Journal. 35:368-387 |
| ISSN: | 1743-9507 0264-2069 |
| DOI: | 10.1080/02642069.2015.1015520 |
| Popis: | This study aims to develop a conceptual framework pertaining to a service-driven social community and its relation to customer well-being. This paper draws on motivations and self-determination theory to expand an existing empowerment framework for a better understanding of how a service provider, which aims at transforming its service offerings to achieve business sustainability, supports for his/her customers’ needs in value co-creation in the beginning and over the course of time, which subsequently drive their active engagement in co-creation. The framework reinforces the transformative role of a service to establish a social community to satisfy customers’ psychological needs for competence, autonomy and a sense of relatedness. The satisfaction will drive the community to form a collective commitment to shared goals and intercustomer support, which subsequently perpetuates community members’ positive experiences of living well. This is accomplished through a case study drawn from the cTaipei platform... |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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