Elaboration and numerical anchoring: Implications of attitude theories for consumer judgment and decision making

Autor:	Duane T. Wegener, Kevin L. Blankenship, Brian Detweiler-Bedell, Richard E. Petty
Rok vydání:	2010
Předmět:	Marketing Perspective (graphical) Anchoring Attitude change Psychology Social psychology humanities Applied Psychology Elaboration Statistical hypothesis testing Cognitive psychology
Zdroj:	Journal of Consumer Psychology. 20:5-16
ISSN:	1532-7663 1057-7408
DOI:	10.1016/j.jcps.2009.12.003
Popis:	Researchers across many domains have examined the impact of externally presented numerical anchors on perceiver judgments. In the traditional paradigm, “anchored” judgments are typically explained as a result of elaborate thinking (i.e., confirmatory hypothesis testing that selectively activates anchor-consistent information in memory). Consistent with a long tradition in attitude change, we suggest that the same judgments can result from relatively thoughtful or non-thoughtful processes, with more thoughtful processes resulting in judgments that have more lasting impact. We review recent anchoring research consistent with this elaboration-based perspective and discuss implications for past anchoring results and theory in judgment and decision making.
Databáze:	OpenAIRE
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