Customer orientation and firm performance: The joint moderating effects of ethical leadership and competitive intensity

Autor:	Alan Lawton, Dan Wang, Taiwen Feng, Ben Nanfeng Luo
Rok vydání:	2019
Předmět:	Marketing 05 social sciences Perspective (graphical) Moderation Economic Justice law.invention Ethical leadership Leverage (negotiation) law 0502 economics and business CLARITY Survey data collection 050211 marketing Business Social learning theory 050203 business & management
Zdroj:	Journal of Business Research. 100:111-121
ISSN:	0148-2963
DOI:	10.1016/j.jbusres.2019.03.021
Popis:	Although the importance of customer orientation (CO) has been recognized, its relationship with firm performance is far from clear. This lack of clarity is partly because the impact of CO on firm performance may depend on certain internal or external factors. Based on social learning theory and an interactional perspective, this study concurrently explores the separate and joint moderating effects of ethical leadership and competitive intensity. Survey data from 264 Chinese firms was collected to test the hypotheses. The results show that humane leadership and moderation leadership help firms to better leverage CO for enhancing their performance. The absence of moderation leadership may be particularly harmful for firms operating in a less competitive environment while the moderating effect is not influenced by competitive intensity. In addition, justice leadership has a positive impact for firms operating in a more competitive environment, which assists firms to better realize the benefits of CO.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::7bf8c8cb82d6305d2dde52d4d4796318 https://doi.org/10.1016/j.jbusres.2019.03.021 Zobrazit plný text záznamu Full Text from ScienceDirect