Traveling Through the Web: A First Step Toward a Comparative Analysis of European National Tourism Websites

Autor:	Eleni Mavragani, Antonios A. Giannopoulos
Rok vydání:	2011
Předmět:	Marketing Descriptive statistics Web development business.industry Information technology Domestic tourism Destinations Management Information Systems Information and Communications Technology Tourism Leisure and Hospitality Management Information system business Tourism
Zdroj:	Journal of Hospitality Marketing & Management. 20:718-739
ISSN:	1936-8631 1936-8623
DOI:	10.1080/19368623.2011.577706
Popis:	Inspired by the evolution of Information and Communication Technologies (ICT), the present study describes the way ICT are used by destination marketing organizations during the destinations' website design (incorporating several website features). Relevant descriptive analysis is conducted, based on a number of case studies from the European tourism market (Official National Tourism Sites-ONTS). Following a qualitative research design, the study aims to provide a platform (consisting of a set of website characteristics) upon which a comparative analysis among various ONTS may be applied. Finally, some preliminary findings are presented and implications pertaining to destination marketing strategies are also discussed.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::7bbe8d07d818a580f74d694b534a6241 https://doi.org/10.1080/19368623.2011.577706 Zobrazit plný text záznamu