PERCEIVED OF RELIGIOUS VALUE: MODEL PEMBENTUK PREFERENSI NASABAH BANK SYARIAH

Autor: Anggel Dwi Satria, Amina Sukma Dewi
Rok vydání: 2017
Předmět:
Zdroj: Jurnal Bisnis dan Manajemen. 14:35
ISSN: 2442-9619
1412-2219
DOI: 10.20961/jbm.v14i2.4124
Popis: This study aims to examine the influence of perceived of religious value, financial security, profitability, and attractiveness on customer preference in Islamic Bank branch Surakarta. Sampling technique used was purposive sampling. The criterion of participants was respondents who prefer Islamic bank compared to other banks. There were 115 respondents in this resesearch. Methods of data analysis using Generalized Structured Component Analysis (GSCA). The analysis showed that the FIT and AFIT values above 50%, 50 they were 59,1% and 58,3%. While the GFI values above 0.9 which was 0.996. Overall, the research model was fit. Furthermore, analysis of the relationship between variables indicates that there were three hypotheses were supported and one hypothesis was not supported. The hypothesis was supported by the influence of perceive of religious value, profitability, and attractiveness to customers preference. The hypothesis was not supported the effect of financial security to the customer preference. Keywords: Customer Preference, Perceive Religious Value; Financial Security, Profitability, Attractiveness ABSTRAK Penelitian ini bertujuan untuk menguji pengaruh religious value, financial security, profitability, dan attractiveness pada customer preference di Bank Syariah cabang Surakarta. Teknik pengambilan sampel menggunakan purposive sampling. Kriteria sampel adalah responden yang lebih memilih Bank syariah dari pada bank lain. Jumlah responden pada penelitian ini sebanyak 115. Metode analisis data menggunakan Generalized Structured Component Analysis (GSCA). Hasil analisis menunjukkan bahwa nilai FIT dan AFIT diatas 50% yaitu 59,1% dan 58,3%. Sedangkan nilai GFI diatas 0,9 yaitu 0,996. Secara keseluruhan, model penelitian telah memenuhi kriteria fit. Lebih lanjut, analisis hubungan antar variabel menunjukkan bahwa tiga hipotesis terdukung dan satu hipotesis tidak terdukung. Hipotesis yang terdukung yaitu pengaruh perceive of religious value, profitability, and attractiveness pada customers preference. Hipotesis yang tidak terdukung yaitu pengaruh financial security pada customer preference. Kata Kunci: Customer Preference, Perceive Religious Value; Financial Security, Profitability, Attractiveness
Databáze: OpenAIRE
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