When Good Consumers Turn Bad: Psychological Contract Breach in Committed Brand Relationships

Autor:	Sekar Raju, H. Rao Unnava, Nicole Votolato Montgomery, Kalpesh Kaushik Desai
Rok vydání:	2017
Předmět:	Marketing 0502 economics and business 05 social sciences 050211 marketing Psychology 050203 business & management Applied Psychology Psychological contract breach Law and economics
Zdroj:	Journal of Consumer Psychology. 28:437-449
ISSN:	1057-7408
DOI:	10.1002/jcpy.1015
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::7b40570a68d69238a3a121060cf626e8 https://doi.org/10.1002/jcpy.1015 Zobrazit plný text záznamu Plný text