Fact Versus Fiction Labeling: Persuasion Parity Despite Heightened Scrutiny of Fact

Autor:	Sungeun Chung, Jennifer Garst, Timothy C. Brock, Melanie C. Green
Rok vydání:	2006
Předmět:	Need for cognition Persuasion Scrutiny Social Psychology Injury control Accident prevention Communication media_common.quotation_subject Argument quality Poison control Psychology Social psychology Applied Psychology media_common
Zdroj:	Media Psychology. 8:267-285
ISSN:	1532-785X 1521-3269
Popis:	Two studies investigated the effect of fact or fiction labeling on the processing of advocacy communication. Labeling a communication as fact, rather than fiction, appeared to enhance critical processing (scrutiny). In 2 experiments, 392 students, who were low or high in need for cognition (NC) read a speech (nonnarrative). This discrepant speech, reported to be an actual event or a dramatic creation, enabled variation of label (fact/fiction), argument quality (strong/weak), and personal-outcome relevance (unspecified, Experiment 1; enhanced/reduced, Experiment 2). When personal relevance was unspecified (or reduced), speeches with a fact label instigated scrutiny for low-NC individuals; high-NC individuals engaged in scrutiny regardless of fact/fiction label. Under enhanced relevance, scrutiny was observed regardless of fact/fiction label and NC level. Across the experiments, communications labeled as fact were no more persuasive than those labeled as fiction.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::7b02d4a46ba4cb36b5c1c5296d090b4e https://doi.org/10.1207/s1532785xmep0803_4 Zobrazit plný text záznamu