Customer Success Management: The new imperative in sales for recurring revenue?

Autor:	Prof. Dr. Marco Schmäh, Alessandro Sibilio, MSc, Dr. Manuel Kern
Rok vydání:	2022
Předmět:	General Medicine
Zdroj:	International Journal of Business and Applied Social Science. :9-12
ISSN:	2469-6501
DOI:	10.33642/ijbass.v8n10p2
Popis:	Customer Success Management is the next evolution in complex sales that drives growth. Moreover, Customer Success Management is a modern holistic sales philosophy and part of a professional customer experience management strategy. The following conceptual paper discusses fundamental thoughts based on value-based selling, customer success focus, and a clear view on a perspective beyond selling that will gain importance in the future.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::7a91ca1a78257f50bec017e277edbd58 https://doi.org/10.33642/ijbass.v8n10p2 Zobrazit plný text záznamu