Exact MCMC for Choices from Menus—Measuring Substitution and Complementarity Among Menu Items
| Autor: | Christian Neuerburg, Thomas Otter, Sanjog Misra, Tetyana Kosyakova |
|---|---|
| Rok vydání: | 2020 |
| Předmět: |
Marketing
Computer science 05 social sciences Substitution (logic) Sampling (statistics) Markov chain Monte Carlo Measure (mathematics) symbols.namesake Complementarity (molecular biology) 0502 economics and business Econometrics symbols 050211 marketing 050207 economics Business and International Management |
| Zdroj: | Marketing Science. 39:427-447 |
| ISSN: | 1526-548X 0732-2399 |
| Popis: | We measure heterogeneous substitutive and complementary relationships between items in a menu sampling from the exact posterior of our model and showcase implications for optimal pricing. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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