HOW TRANSNATIONAL LIVING LABS CAN HELP SMEs TO INTERNATIONALISE
| Autor: | Teemu Santonen, Mikko Julin |
|---|---|
| Rok vydání: | 2019 |
| Předmět: |
International market
business.industry Strategy and Management 05 social sciences International trade Internationalization Globalization Living lab Management of Technology and Innovation 0502 economics and business 050211 marketing Business and International Management business 050203 business & management |
| Zdroj: | International Journal of Innovation Management. 23:1940003 |
| ISSN: | 1757-5877 1363-9196 |
| DOI: | 10.1142/s1363919619400036 |
| Popis: | Due to globalisation there are increasing opportunities for SMEs to pursue international markets. Transnational living lab (LL) approach has been suggested as a promising way to help SMEs to pursue in international markets. However, what kind of services SMEs are expecting from transnational LLs is less clear. By conducing 82 semi-structured open-ended interviews among health and well-being SMEs from eight different Baltic Sea region countries, a typology for transnational LL-service needs is defined. As a result of a conventional content analysis, 12 main needs were identified. By far, the most popular LL need was testing service. The second most popular need group was formed by eight equally important services, origin of which can be linked to the commonly known internal barriers of SME internationalisation. However, some needs were differing between established SMEs and startups, depending on their prior LL experiences. Suggestions for key characteristics of transnational LL concept are proposed. |
| Databáze: | OpenAIRE |
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