Pengaruh Kepercayaan, Kemudahan Penggunaan dan Kepuasan Berbelanja Online terhadap Minat Membeli Kembali Konsumen (Studi pada Pengguna Shopee di Indonesia)

Autor:	Muchsin Muthohar, Rama Rama
Rok vydání:	2023
Předmět:	General Medicine
Zdroj:	Journal on Education. 5:13634-13646
ISSN:	2654-5497 2655-1365
Popis:	This study aims to examine the effect of trust, ease of use, and consumer shopping satisfaction on the repurchase intention of Shopee users in Indonesia. The data analysis technique in this study was the Structural Equation Model (SEM) using Amos software version 26. The sampling technique used purposive sampling method with 200 respondents. Data collection was carried out by distributing online questionnaires using the Google form. The results of this study indicate that there is a positive influence of trust, ease of use, and consumer shopping satisfaction on repurchasing intention. Ease of use also has a positive and significant influence on consumer trust and shopping satisfaction at Shopee e-commerce.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::7900ecdb45fe36f08df6902ed4633c18 https://doi.org/10.31004/joe.v5i4.2374 Zobrazit plný text záznamu