An Exploratory Investigation of Perceptions of Odd and Even Pricing

Autor:	Charles J. QuigleyJr., Elaine M. Notarantonio
Rok vydání:	2014
Předmět:	Microeconomics Financial economics Perception media_common.quotation_subject Economics Price level Research questions media_common Test (assessment)
Zdroj:	Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319132471
DOI:	10.1007/978-3-319-13248-8_63
Popis:	The strategy of odd pricing, although common among retailers, has not received much attention from researchers. This study explores the perceptions of test subjects of odd and even prices at various price levels. Differences in perceptions were found in both high and medium price level products which were priced odd and even. Managerial implications are discussed and future research questions are developed.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::78f935e01b5a95280123f5184b4506fe https://doi.org/10.1007/978-3-319-13248-8_63 Zobrazit plný text záznamu