| Popis: |
Mass media interest in biomedicine and biotechnology is steadily growing and the communication strategies and rhetorical frames used by journalists are increasingly exploited by scientists in the promotion and legitimation of their research. This chapter explores the medialization of regenerative medicine through an investigation of the sources, metaphors and interacting scientific, political, commercial and patient discourses that frame this emerging field in UK newspaper coverage. It is argued that framing tends to reinforce and amplify the optimistic predictions of scientific and clinical experts and could ultimately prove detrimental to the social acceptance and uptake of cell and regenerative therapies. |
