| Autor: |
Vitali Daroshka, Grigory Chargazia, Jeanne Nikiforova, Arkady Evgrafov, Aleksey Parshukov |
| Rok vydání: |
2020 |
| Předmět: |
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| Zdroj: |
Proceedings of the International Scientific Conference - Digital Transformation on Manufacturing, Infrastructure and Service. |
| DOI: |
10.1145/3446434.3446523 |
| Popis: |
Globalization of economy and overcoming of the world economic crisis consequences increases the value of evidence-based suggestions to improve management in domestic industrial organizations. The increase of the competition from foreign business defines the need for justification of the adequate, complete concept of ensuring the stability of industrial enterprises' functioning that combines effective management of tangible and intangible assets. Looking at current trends of the world economic development, it's objectively seen that intangible competitive production components play an increasingly important role to preserve market leadership both for one organization and the entire national economy. Global trends in globalization dictate fundamentally new rules for the formation of the architecture of the business model of an industrial organization, which determine the transition from the production of products and services for the impersonal mass of consumers to the global scale of personalized service for each client. In other words, the current business environment requires the simultaneous realization of two trends that are opposite in nature: the global scale of activity (globalization) and the personal approach to each consumer (customization and personalization of products and services), which makes it necessary to create a system of criteria for assessing the technological transition. The main attention is given to an element of intangible assets that is one of the most difficult for value measurement and management, the business reputation of an organization. According to literature, there is no common opinion among the scientists as to what business reputation means and how it is linked to another subjective intangible asset, goodwill. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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