| Popis: |
We want to tease out the ‘price’ business owners put on their entrepreneurial vision. From a rational economic perspective, business owners should not let their willingness to sell their business (and price demanded) be determined by what is likely to happen to their business after they sell it. We however believe business owners may be willing to accept a discount (i.e., lower their asking price and be more willing to negotiate/sell) if the buyer seems likely to continue operating the business following the current owner's vision, yet will demand a premium (i.e., increase their asking price and be less willing to negotiate/sell) if the buyer seems unlikely to continue operating the business following the current owner's vision. We further want to see whether this effect varies in strength across different levels of business owners' (1) identification with the business, (2) legacy orientation, and (3) trait narcissism. |
