The Effect of Brand Identification and Sense of Community on Brand Love (A Survey of Kaskus Trading Forum Users in Bandung)
| Autor: | Fajar Gumelar Maulana, Bambang Widjajanta, Ratih Hurriyati, Lili Adi Wibowo |
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| Rok vydání: | 2021 |
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| Zdroj: | Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020). |
| ISSN: | 2352-5428 |
| DOI: | 10.2991/aebmr.k.210831.061 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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