Surface Media: McLuhan, the Bauhaus and the Tactile Values of TV

Autor:	Henning Schmidgen
Rok vydání:	2021
Předmět:	Cultural Studies 0508 media and communications Health (social science) Social Psychology 050903 gender studies media_common.quotation_subject 05 social sciences Art history 050801 communication & media studies Art 0509 other social sciences Marshall mcluhan media_common
Zdroj:	Body & Society. 28:121-153
ISSN:	1460-3632 1357-034X
DOI:	10.1177/1357034x211008960
Popis:	Marshall McLuhan understood television (TV) as a tactile medium. This understanding implied what Bruno Latour might call a ‘symmetrical’ conception of tactility. According to McLuhan, not only human actors are endowed with the sense of touch. In addition, TV, digital computers and other ‘electric media’ use light beams and similar scanning techniques for ceaselessly ‘caressing the contours’ of their surroundings. This notion of tactility was crucially shaped by the holistic aesthetics of the early Bauhaus. To get at the specific features of the TV image, McLuhan relied on the writings of László Moholy-Nagy and Sigfried Giedion, in particular their use of photography for capturing and highlighting the ‘texture’ of surfaces. However, he hardly reflected the social and political factors that, in the age of electric media, contribute to the ‘symmetricization’ of touch.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::77ddf3d775c8a4b3f0875ea1910b62c5 https://doi.org/10.1177/1357034x211008960 Zobrazit plný text záznamu