| Popis: |
The gambling Industry dwarfs all other forms of entertainment combined In terms of revenue. Up to 80% of many western and Asian countries' populations gambled in the last year, and tend to gamble more frequently than they purchase most other consumer products. Yet, this super-sized category has had far less study of the business of gambling than other consumer goods or services. The research in this special issue was chosen to provide new perspectives, theories and measures for a rapidly growing industry that is leading the use of technology (online, real time promotions, etc.) and the globalization of gambling. |
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