A Cloud Computing-Based Model of E-Commerce Adoption for Developing Countries
| Autor: | Ghada Refaat El Said |
|---|---|
| Rok vydání: | 2017 |
| Předmět: |
Marketing
Computer Networks and Communications business.industry Strategy and Management 05 social sciences Developing country Cloud computing 02 engineering and technology E-commerce Service provider Computer Science Applications Credit card Information and Communications Technology 020204 information systems Return on investment 0502 economics and business 0202 electrical engineering electronic engineering information engineering The Internet business 050203 business & management Industrial organization |
| Zdroj: | Journal of Electronic Commerce in Organizations. 15:64-82 |
| ISSN: | 1539-2929 1539-2937 |
| DOI: | 10.4018/jeco.2017070104 |
| Popis: | While e-commerce can contribute significantly to the economies of developing countries, challenges may include a lack of telecommunications infrastructure, low Internet and credit card penetration, lack of skilled professionals and insufficient delivery systems. Cloud computing offers a solution to most of these challenges, providing access to a low-cost, reliable and flexible internet-based infrastructure. However, there is little empirical validation of the adoption of cloud computing in e-commerce; to bridge that gap, the present study proposes a cloud-based model of e-commerce adoption. Based on a survey of leaders of 175 small, medium, and large ICT firms in Egypt, a developing country where e-commerce is expected to boom in the coming years, the proposed model empirically validates organizational, technical and contextual factors that would make e-commerce adoption more effective for business, governments and service providers. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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