User and Firm Generated Content on Online Social Media

Autor:	Subhadip Roy, Abhinita Daiya
Rok vydání:	2016
Předmět:	Scope (project management) Computer science 05 social sciences User-generated content Advertising Grid World Wide Web Intermediary 0502 economics and business 050211 marketing Social media Content (Freudian dream analysis) Set (psychology) Level of analysis 050203 business & management
Zdroj:	International Journal of Online Marketing. 6:34-49
ISSN:	2156-1745 2156-1753
Popis:	Social media communication content has gained a lot of interest in e-commerce literature. The present research note explores the scope of social media communication content across content source and levels of analysis. Based on a comprehensive review of 36 empirical papers spanning a decade (2004-2016), the research in social media content source is divided as user generated and firm generated. The levels of analysis are divided into three groups: users and society, platforms and intermediaries and firms and industries. Subsequently, a grid with six cells is created that has the content source (user/firm) on one axis and level of analysis on the other. The findings reveal communication content across users and society to be the most researched area, whereas, platforms and intermediaries being the least researched. Further, a set of future research questions are proposed for content in social media across various levels of analysis.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::775c040c5ec39eadd7f6fcfcebad7923 https://doi.org/10.4018/ijom.2016070103 Zobrazit plný text záznamu Plný text ve formátu PDF