Autor:	Mark P. Leach, Annie H. Liu, Linda Nasr
Rok vydání:	2017
Předmět:	media_common.quotation_subject Applied psychology Cognition Quality (business) Subjective well-being Psychology media_common
Zdroj:	Back to the Future: Using Marketing Basics to Provide Customer Value ISBN: 9783319660226
DOI:	10.1007/978-3-319-66023-3_139
Popis:	The aim of this research is to study the much overlooked but critical issue of salespeople Subjective Well-Being (SWB) and its impact on performance. In particular, this study focuses on the impact of SWB on the salesperson cognitive and emotional state, their relationship quality with the customers, and their subsequent economic performance.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::774f04ca7df0e1d64690ec993227035d https://doi.org/10.1007/978-3-319-66023-3_139 Zobrazit plný text záznamu