Human-Elaboration-Object-Construal Contingency Framework for Mobile Decision-Aids (MoDA©) in In-Store Shopping

Autor:	Wanda Eugene, Veena Chattaraman, Juan E. Gilbert, Wi-Suk Kwon
Rok vydání:	2016
Předmět:	Decision aids Construal level theory Advertising Business Contingency Object (philosophy) Elaboration
DOI:	10.31274/itaa_proceedings-180814-1436
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::76fc6b6b6da8c58ca13030b0e5dfa5a6 https://doi.org/10.31274/itaa_proceedings-180814-1436 Zobrazit plný text záznamu