Putting New Wine in Old Bottles: Utilizing Rhetorical History to Overcome Stigma Associated with a Previously Dominant Logic

Autor:	Shilo Hills, Maxim Voronov, C.R. (Bob) Hinings
Rok vydání:	2013
DOI:	10.1108/s0733-558x(2013)0039b017
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::76f213302f160dc5671c325bdbeb7865 https://doi.org/10.1108/s0733-558x(2013)0039b017 Zobrazit plný text záznamu