| Popis: |
The rise of media music from Para has yielded national visibility to artists like Gaby Amarantos, but also to entrepreneurs and public managers on the global market. This reflects the adhesion of those individuals to cultural essentialism, established as hegemonic discourse by the entertainment industry through power relations that also contribute to the triggering and disposal of discourses in communication configuration of the carimbo and the brega. These genres have demonstrated efficacy in inserting individuals from Para in the global symbolic market and are the target of this article, which aims at investigating how such production essentialist identity happens in these two forms of musical expression through concepts from Semiology and Cultural Studies. Keywords: musical genres, cultural identity, Amazon. |
