A Comparative Study on Different Characteristics of Social Media and Product Information Processing and Evaluation

Autor:	Jae-Beom Lee, Min-Hyung Chung, Yong-Jae Shin, Chung Hur
Rok vydání:	2012
Předmět:	Social media optimization Information processing Marketing communication Advertising Social media Product (category theory) Media relations Psychology Mass communication
Zdroj:	The Journal of Information Systems. 21:69-91
ISSN:	1229-8476
DOI:	10.5859/kais.2012.21.1.69
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::76430637cf5d583d54ed40c054ba831d https://doi.org/10.5859/kais.2012.21.1.69 Zobrazit plný text záznamu