CREATION OF PROMOTIONAL MATERIALS IN TRAVEL AGENCIES WITH FOCUS ON MODERN TOOLS OF MARKETING COMMUNICATION

Autor:	Martin Přibyl, Milan Křápek, Lena Malačka
Rok vydání:	2017
Předmět:	Variable (computer science) Promotion (rank) PROMOTIONAL MATERIALS Transformation (function) Audit trail media_common.quotation_subject Linear regression Econometrics Statistical model General Medicine Tourism Mathematics media_common
Zdroj:	Acta academica karviniensia. 17:40-49
ISSN:	2533-7610 1212-415X
DOI:	10.25142/aak.2017.012
Popis:	The article is looking for a suitable statistical model that would conclusively answered the question, how are travel agencies and vendor-agencies created promotional materials. Responses to this question were obtained using advanced statistical methods. The authors faced the problem of how suitable model, which would have an adequate audit trail, choose. Linear regression with artificial transformation was elected which included the partial indicators of the size of offices and agencies. Using this variable, then the question of whether there is a linear relationship between who form the materials and sizes of office.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::75f62028e6e7df52ba4a09ec6a8b2fa9 https://doi.org/10.25142/aak.2017.012 Zobrazit plný text záznamu Plný text ve formátu PDF