Popis: |
This study investigates when multiple frames can coexist within a given project. Existing literature shows that actors create a state where multiple frames or meanings coexist, in order to mobilize the necessary resources from diverse stakeholders. However, there is limited knowledge on the conditions suitable for such coexistence. To address this issue, this study examined the case of "Biomass Nippon Strategy." The results suggest that multiple frames can coexist when (1) there is no perceived contradiction between each frame, and (2) all project participants need the others' frame. |