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The subject of the research is theoretical and practical aspects of international economic activity in the conditions of economic integration. The aim of the research is to define the concepts of «international economic activity» and «economic integration», to study the factors influencing international economic activity and its main goals, as well as the prerequisites for the creation of international economic integration. Research methods. In the process of writing the article, theoretical, general scientific and special methods of defining the category of concepts international economic activity and economic integration were used. Results of the investigation. As a result of writing the article, it was established that the formation, development and competitiveness of international economic activity in the conditions of economic integration, their influence on the formation of the global economy and integration processes are determined by the factors and evolution of internationalization, the transformation of productive forces, the impact of changes in the environment of the international sphere and the deepening of relationships between national economies at all levels of international interaction. It is proven that in the modern integration space, the development of international economic activity as a set of international actively competitive business processes carried out by national and international enterprises is due to the desire to strengthen the integration of national economies into the global integration international process. It was determined that international economic activity in modern business conditions is an integral component of the formation and further development of enterprises, the efficiency of which must be constantly improved in order to obtain maximum profit and a synergistic effect from the activation of export operations. In addition, effective integration business processes in foreign markets require flexible use of various methods and approaches to conducting international activities with forecasting fluctuations in the international market situation and analysis of the external environment. Scope of the results. Economics, International Economics, International Economic Integration, Enterprise Management Strategy. Conclusions. As a result of the study, it was established that the key aspects of integrationtransformations in international economic activity are the support of the European Union and the simplification of rules for entering international markets, increasing the scale of international trade, increasing the production process of a global product, the use of digitization and digitization in all spheres of international economic activity. It was established that among the best countries for starting an international business in 2023, the following were identified: Great Britain, Sweden, Hong Kong, the Netherlands, New Zealand, Canada, Denmark, Singapore, Australia, and Switzerland. Ukraine ranks 77th among the 161 best countries for doing business according to the Forbes rating. It was analyzed and determined that the main motivating motive of international economic activity is the commercialization of the result, and international economic activity itself in the conditions of economic integration ensures the highest level of development of the international economy, which determines the further formation and development of the global economic system. |