Applying the PEN-3 Cultural Model to Address HIV/AIDS Prevention in Rural Guatemala

Autor: Jasmine Rene Phillips, Soroya Julian McFarlane, Elena V. Chudnovskaya, Victoria Orrego Dunleavy
Rok vydání: 2017
Předmět:
Zdroj: Journal of Intercultural Communication Research. 47:1-20
ISSN: 1747-5767
1747-5759
DOI: 10.1080/17475759.2017.1398178
Popis: Guatemala has an accelerating HIV rate, where prevalence is three times higher among indigenous than nonindigenous, comprising 21% of all cases. Vulnerability is exacerbated by high poverty, low literacy, and poor access to testing and treatment options. This study develops a community-engaged HIV prevention campaign plan for the Mayan town of Santiago Atitlan. The PEN-3 model of cultural sensitivity frames this formative research project. Assessment domains of the PEN-3 model (Cultural empowerment and Relationships & expectations) identify culturally relevant factors affecting HIV prevention behaviours. The Cultural identity domain is utilized to identify entry points enhancing cultural acceptance and efficacy.
Databáze: OpenAIRE