| Popis: |
The object of the study is food brand of the place and digital platforms as effective tools for its promotion. In foreign publications brand of the place is considered in the context of the concept “food”, in Russian publications it is considered in the context of “gastronomy”. The food brand of the territory is focused on a wide range of target audiences, as a result of which it requires the use of digital technologies in the process of communication with them. Online recourses (social networks and websites) are an effective way to promote a food brand of a territory in modern conditions, but only if they are used correctly, taking into account the requirements of the WEB 2.0 communication phase. |
