The bright and dark of consumers’ online brand defending behaviors: exploring their enablers, realization, and impacts
| Autor: | Cheuk Hang Au, Kris M. Y. Law, Kevin K.W. Ho |
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| Rok vydání: | 2021 |
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| Zdroj: | Journal of Organizational Computing and Electronic Commerce. 31:171-191 |
| ISSN: | 1532-7744 1091-9392 |
| DOI: | 10.1080/10919392.2021.1949192 |
| Popis: | It is increasingly popular for Internet users to comment or criticize the products or services they have used or experienced. However, other consumers may not agree with or may even defend against ... |
| Databáze: | OpenAIRE |
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